Is Park Seo Joon the newest #GlobalBENCHsetter?

Update: Bench welcomes Park Seo Joon as the newest member of the Bench family! 

Just two days after the initial teaser, Bench confirms that the What’s Wrong With Secretary Kim star is the newest face of the local brand. Ben Chan himself posted what appears to the BTS photos of the actor during his campaign shoot.


View this post on Instagram


Everything’s right with PARK SEO JOON! @bn_sj2013 @benchtm #GlobalBENCHSetter

A post shared by Ben Chan (@bcbench) on

Petition for Bench to bring Park Seo Joon to Manila soon! In the meantime, let’s just enjoy his face which will grace the billboards of EDSA sooner or later.

Old article is below:

This isn’t clickbait!

Bench just revealed a teaser of their newest global Benchsetter, and several clues all lead to one person: actor Park Seo Joon.

The post’s caption reads: “Just another #GlobalBENCHsetter fighting for his way to your feeds 😉 No stopping the K-Wave here. Got guesses on who this mystery #GlobalBENCHsetter is?”

Park Seo Joon appeared in several dramas such as “Kill Me, Heal Me,” “She Was Pretty,” and “Hwarang.” His real claim to superstardom came from dramas “Fight for My Way,” opposite actress Kim Ji Won, and his latest project “What’s Wrong with Secretary Kim” with Park Min Young.

Other Hallyu Benchsetters include actors Lee Minho, Park Hyung Sik, and actress Park Shin Hye. Previous endorsers were Super Junior’s Siwon and Donghae and 2PM’s Nichkhun.

We’re definitely excited for the official announcement!


Clara Palma
A frustrated supermodel/ballerina/novelist who lists Super Junior, EXO, and Infinite as some of her favorite groups, Clara’s first exposure to all things Korean was through K-dramas Lovers in Paris and Goong. She is willing to talk about fashion, beauty, dance, books, all things baduy, and figure skating over a cup of tea. She co-runs a figure skating blog You Only Lutz Once with fellow KStreet contributor Bea. Check out her blog or follow her on Twitter.

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