This Month’s Beat: Jeong Sewoon

Starship Entertainment is home to several groups such as SISTAR, Boyfriend, Monsta X, Cosmic Girls, and Cravity.

However, this month, we would like to focus on one of their up and coming soloists Jeong Sewoon.

Jeong Sewoon is among the many artists making a comeback in July. He will be releasing his first full-length album “24” in two parts. Sewoon contributed to all the songs in the album and worked with Day6’s YoungK for the song “Don’t Know”. Check out title track “Say Yes”, which he released on July 14:

While we enjoy his latest comeback, let’s get to know This Month’s Beat a little better.

Origin Story: K-pop Star and Produce 101

Born in Busan, South Korea, Sewoon’s made his first public appearance as a contestant in the third season of K-pop Star in 2013. He performed his original song “Mom, Wait a Minute” and impressed Park Jinyoung. Unfortunately, he got eliminated in the first round of live performances. It was revealed that months after the show ended, Sewoon had signed a trainee contract with Starship Entertainment.

In 2017, Sewoon and ex-labelmate Lee Gwanghyun represented Starship Entertainment on the second season of Produce 101. Other than their company audition, Sewoon performed another self-composed song “Nevermind”.

It is also in that clip that Sewoon reveals that his real dream is to be the CEO of his own company someday.

Since then, Sewoon has established himself as one of the better vocalists of the competition. Unfortunately, he ended up one rank short of making the lineup for Wanna One, as he ended up in 12th place.

Fine Flying Solo

After Produce 101 ended, Sewoon was on a roll. He made his debut as a solo artist on August 31, 2017 with his first EP Ever and title track “Just U”. The Groovy Room-produced song also features rapper Sik-K, and labelmate IZ*ONE’s Ahn Yujin stars in the music video as the love interest. His first EP also included his original compositions “Miracle” and “Nevermind”. (Yes, the song he sang in Produce 101.)

He proved he was doing fine as a soloist, winning the Rising Star Award at the 2nd Asia Artist Awards.

Sewoon made even more waves in 2018, as he released “Baby It’s U”, the title track of his second EP “After” on January 24.

Sewoon then released his third EP “Another” with the title song “20 Something”, which conveys a message of comfort and support to struggling youth. The song was produced by MeloMance’s Jung Dong Hwan, while Sewoon and Brother Su participated in writing the lyrics.

Sewoon released “Feeling” as part of his fourth EP “±0 (Plus Minus Zero)” on March 19, 2019. He participated in writing the lyrics for the song, which are about knowing the feelings of falling for someone while standing next to them. The song also features singer-songwriter PENOMECO.

On July 29, 2019, Sewoon decided to pull a Beyoncé on all Haengwoon (his fans) by announcing a surprise digital single. He released “When You Call My Name”, which was first revealed to the public during his 2019 solo concert, Zero. It eventually became a part of his fifth EP.

On October 2, 2019, he released “When It Rains” from his fifth EP “Day”. On the October 8 episode of SBS MTV’s “The Show,” Sewoon finally took home his first music show win for this song.

OST King in the Making

As expected from every good vocalist, OST opportunities have been coming Sewoon’s way. His first ever OST was “There’s Something” from “Wok of Love”. However, Sewoon proved that he is ready to play in the big leagues when “It’s You”, his song for the popular drama “What’s Wrong With Secretary Kim” won the Best OST award at the 2nd Soribada Best K-Music Awards and Best Asian Drama OST Award at the 2018 StarHub Night of Stars.

He has gone on to sing OSTs for dramas “Where Stars Land”, “Touch Your Heart”, “Flower Crew Joseon Marriage Agency”, and most recently, “Extraordinary You”.

Collab King

Taking a look at most of Sewoon’s songs, it is evident that Sewoon enjoys collaborating with others in order to improve his craft. One of these is his song Confession, where he collaborates with duo Mind U and Yoo Seung woo. Starship Entertainment fans can also spot him in the Starship Planet Christmas songs “Christmas Day” and “Christmas Time”.

Most notable of all, is his short-lived boy-group experience as a member of YDPP with former labelmate Lee Gwanghyun, AB6IX’s Kim Donghyun, and ex-AB6IX member Lim Youngmin. Its official meaning is Youth, Dream, Passion, and Purity, but the name originated from the four contestants’ nicknames (Youngmin, Donghyun, Ponyo [Sewoon], and Panghyun [Gwanghyun]). They debuted with “Love It, Live It”. Labelmate IZ*ONE’s Jang Wonyoung appears in the music video.

CEO Ponyo Tries Everything

Sewoon showed that he can shine in different aspects of entertainment. He has dabbled in variety shows such as “Master Key”, “Two Yoo Project Sugar Man”, “It’s Dangerous Beyond The Blankets”, “Law of the Jungle”, and “Awesome Feed”.

At present, Sewoon is part of “4 Wheeled Restaurant”, where they have to operate a kitchen and make Italian food. The restaurant is only available for delivery through ordering with food delivery applications or calling in to the kitchen to order.

He is also set to appear in the upcoming variety show “Boys’ Mind Camp” (working title), which is scheduled to broadcast through over-the-top (OTT) platform WAVVE in August. He will be appearing with his fellow Produce 101 season 2 contestant and former Howon University classmate Kim Jaehwan, and UP10TION’s Kim Wooseok and Lee Jinhyuk.

A budding career in musical theater is also in the works for CEO Jeong. He has starred as Danny Zuko in the 2019 production of “Grease”.

With a busy remainder of 2020 for Jeong Sewoon, we are looking forward to seeing how else he will grow.


What do you think Jeong Sewoon’s comeback song will sound like? Let us know in the comments below.

Clara Palma
A frustrated supermodel/ballerina/novelist who lists Super Junior, EXO, and Infinite as some of her favorite groups, Clara’s first exposure to all things Korean was through K-dramas Lovers in Paris and Goong. She is willing to talk about fashion, beauty, dance, books, all things baduy, and figure skating over a cup of tea. She co-runs a figure skating blog You Only Lutz Once with fellow KStreet contributor Bea. Check out her blog or follow her on Twitter.

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