PLAY LINE FRIENDS launches online flagship store on Lazada

This is a press release.

PLAY LINE FRIENDS merchandise is now officially available online for customers in the Philippines through Lazada.

PLAY LINE FRIENDS is the second retail brand for flexible global expansion of the LINE FRIENDS, the global character brand. Manila is the first city to have the overseas PLAY LINE FRIENDS store franchise. Two separate branches from Robinsons Manila and Ayala by the Bay recently opened in the country, giving the public the first glimpse of their BROWN & FRIENDS and BT21 collection.

| READ ALSO: PLAY LINE FRIENDS finally opens Manila store

PLAY LINE FRIENDS store, Robinsons Manila

Online transaction has become the only means of purchasing necessities due to the ongoing situation and restrictions due to the pandemic. The launch of PLAY LINE FRIENDS in Lazada allows Filipino fans to purchase their favorite LINE FRIENDS merchandises online. With just a few clicks only, they can now shop anytime, anywhere, with orders delivered straight to their homes.

PLAY LINE FRIENDS flagship store will also offer Lazada exclusive specials and deals like flash sale of up to 50% off on selected items, storewide gifts with purchase, and discount vouchers on the opening day.

For further information about PLAY LINE FRIENDS and its upcoming stores, new products, and other sales promotions, follow @playlinefriends.sea on Instagram and Play Line Friends on Facebook or visit

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