Spotify launches RADAR to support emerging Korean artists

This is a press release.

Today, in the next step of the RADAR journey, Spotify is announcing its latest playlist addition—RADAR Korea—focused on unearthing up-and-coming Korean rookie artists across a full spectrum of genres. From K-Pop, hip-hop, indie rock to R&B, Korean music fans around the world can look forward to discovering a myriad of new and emerging sounds on RADAR Korea, with fresh hits delivered straight from Korea’s dynamic music scene onto Spotify’s global platform.

Housed under RADAR, Spotify’s global emerging artist program, RADAR Korea, represents Spotify’s commitment to supporting emerging artists from the Korean music scene, harnessing the strength of the platform to deepen new artist connections to their audience and bring them to the global stage. Spotify’s RADAR Korea playlist features the must-know tracks from bubbling artists such as AleXa, BIBI, A.C.E, and more.

AleXa expressed her excitement in being a RADAR artist:

“It is a big honor and I’m very grateful for this opportunity to be able to share my music in this space. Thank you so much, Spotify! The Korean music genre is such a worldwide phenomenon, it’s always incredible to hear where all my beautiful fans are from and having my music touch people’s lives in a good way.”

Get to know some of the artists involved in RADAR Korea:

  • AleXa – Fresh off the release of her latest single “VILLAIN,” K-Pop sensation AleXa’s electric dance moves and catchy hits already won the hearts of many. A rising female solo artist to watch, AleXa’s 2019 powerful debut showcased the young star as a force to be reckoned with in the K-Pop world, quickly gaining fans on an international level.
  • BIBI – An emerging R&B artist from South Korea, BIBI’s unique sound is distinguished by her rich vocals with serious singing, rapping, and songwriting skills. Since her debut in 2019, she has already racked up an impressive discography, like “KAZINO,” “The Way You Look Tonight,” and “Step?”, showcasing the artist’s vocal diversity.
  • A.C.E – Five-member boy group A.C.E first captivated fans busking on the streets of the hip Hongdae district in Seoul. They’ve since amassed a following of their own after their debut in 2017, with tracks like “CACTUS,” “SAVAGE,” and “Under Cover.”

 

Since RADAR launched in March 2020, Spotify has supported and helped breakthrough artists from around the world, such as August Wahh (Philippines), Vicky Chen (Taiwan), Mahen and Mahar De Jongh (Indonesia), and more. Existing RADAR playlists—RADAR Philippines, RADAR 新勢力, and RADAR Indonesia—have also been updated with a fresh slate of bubbling new artists and must-know tracks to check out.

Some new names to watch out for in the OPM scene include Filipino female rapper and emcee Peaceful Gemini, who is paving the way for women in this genre with her bold lyricism and empowering tracks.

With RADAR, Spotify uses its strength in discovery to support artists of all genres and stages of development globally.

KStreetManilahttp://www.kstreetmanila.com
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