Son Ye Jin is the new Smart Signature Ambassador

Smart Communications made another grand Riveal as Son Ye Jin, also known as Yoon Seri from the hit series Crash Landing on You has been announced as the new Smart Signature ambassador!

In an exclusive digital press conference, Smart shared how it was natural to pick Son Ye Jin as she perfectly embodies the Smart Signature brand. Smart President and CEO and PLDT Chief Revenue Officer, Alfredo S. Panlilio, previously teased that they, of course, wouldn’t want Hyun Bin to be lonely. This comment generated a lot of buzz online that led them to invite the CLOY actress to join the Smart family.

With Son Ye Jin joining Hyun Bin for Smart, fans are now expectant if the two will be reuniting in a future TVC together or be flown together for a meet-and-greet event in the country. Smart says that as soon as the situation gets better, they can work on arranging their appearances to the Philippines.

The Signature Choice

Last July 16, fans were already guessing of Son Ye Jin’s appearance as she posted a behind-the-scenes video of her shoot on Instagram. Jane J. Basas, SVP and Consumer and Head for Consumer Wireless Business, shared that the actress was very excited shooting the TVC because it was different from her other endorsements. (In case you haven’t noticed, the entire TVC is voiced by Son Ye Jin herself!)

Son Ye Jin expressed how badly she wanted to come to the Philippines (even preferring to shoot the TVC in Manila) and meet her fans. She also added that she did not expect that the drama, Crash Landing On You, would be such a hit.

Being one of the most successful actresses in Korea, she still described herself as simple. When asked about what advice she can give to young people to make their mark as she did, she shared that it is helpful to set a goal. “And even if the reality is not close to that goal, just try your best to imagine yourself in that future and make the best out of everything. Then think of it as a step closer to your dreams. Keep fighting!”

Smart Signature subscribers will have to watch out as more surprises will be unveiled in the coming days!

Making Her Own Mark

“Son Ye Jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest K-dramas, stream K-Pop hits, and stay updated on their K-idols online,” says Jane J. Basas, Senior Vice President and Head of Consumer Wireless Business at Smart.

“More than this, we know Son Ye Jin embodies the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion,” she adds.

“As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon,” says Son Ye Jin, who earned the title ‘Queen of Melodramas’ in South Korea for her string of hit series and movies.

“Simple. Smart Ako.”

In Smart’s latest TV ad, Son Ye Jin confidently rides a motorcycle and navigates the city through the fast lane, alluding to the prioritized, worry-free, and elevated lifestyle that Smart Signature provides its customers, powered by the country’s fastest mobile data network. The ad also powerfully ends with Son Ye Jin affirming, “Simple. Smart Ako.”

“’Simple, Smart Ako’ gave us a clear guiding principle when it comes to serving our customers – that is, to make amazing experiences and cutting-edge technology simple and accessible to every Filipino. We are embracing this same approach as we commit to simplifying the postpaid experience so our postpaid customers can enjoy a Signature lifestyle,” says Alfredo S. Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.

Prioritized, worry-free, and elevated lifestyle

With Smart Signature, subscribers are prioritized to get first dibs on new technology and mobile innovation as well as the latest digital content. The recent launch of Smart 5G as a commercial service is proof of this as the initial phase covers provision for all Smart Signature customers, who can now enjoy blazing-fast data speeds on Smart 5G-certified devices at select Smart 5G spots in Metro Manila.

With its well-designed plans, Smart Signature also keeps postpaid subscribers worry-free when it comes to connecting with family and friends, or staying online for work, play, or entertainment. Smart Signature caters to different lifestyles by offering SIM-Only or Device Plans that come in S, M, L, and XL. Each plan features generous data inclusions starting at 5 GB for only P999 per month to up to 60 GB for only P2,999 per month, so customers can go from virtual work meetings to streaming the latest K-dramas on their phone with ease.

Smart Signature also delivers an elevated lifestyle for loyal customers, who can enjoy perks and rewards through points earned via MVP Rewards, among other unique experiences and privileges awaiting subscribers throughout the year.

Country’s fastest mobile data network

Smart Signature is powered by Smart LTE, which has been recognized by third-party analytics firms as the country’s fastest mobile data network.

Ookla, the global leader in internet testing and analysis, cited Smart as The Philippines’ Speedtest Awards Winner for mobile network speed during Q1-Q4 2019. To win this award, Smart achieved a Speed Score™ of 17.40, with average speeds of 19.62 Mbps for download and 9.45 Mbps for upload.

On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report for the Philippines that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.

Make your mark with Smart Signature now! Learn more about the Smart Signature Plan perfect for your lifestyle at Sign up as a new subscriber, or upgrade your current Smart Postpaid Plan at Smart Stores nationwide or the Smart Online Store at

Cheska De Ocampo
Always up and about, Cheska was once asked if she always meets different people every single day. Well – not always – but almost because it is part of her job description and because she is actively involved in church. Having the opportunity to join KStreetManila, she combines two of her loves – writing and Korean culture. During her downtime (which somehow rarely happens), she is either scrolling through Twitter, writing for her blog, trying to be fit, reading a good book, or appreciating beauty and fashion.

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