The Korean Cultural Center in the Philippines has launched a nationwide nomination campaign called “K-Healing: Overcome Together” to honor frontliners during this COVID-19 pandemic.
In an effort to recognize the sacrifices of all frontliners — from doctors to nurses, barangay officials to military and police officers, from grocery attendants to janitors, among others — the KCC is opening what it calls “a very special and most personal campaign yet.” It aims to show appreciation to the all the modern-day heroes and share their stories of courage and sacrifice. It seeks to put faces and names to these inspiring individuals who continue to risk their lives for us and all our loved ones.
Individuals can nominate a Filipino frontline hero, and if selected, the said nominee will receive a “K-Healing Package.” Through this unique care package, KCC not only aims to invite the frontline heroes to experience the best of Korean care and culture, but to also find healing through products for pampering, relaxation, entertainment and education.
How to nominate
The K-Healing: Overcome Together campaign is open to Filipinos residing in the Philippines. The nationwide nomination period is open from October 5-31, 2020. All nominations must be submitted on or before October 31, 2020, 11:59 PM. Only entries completed through this link, https://tinyurl.com/khealingnominations, will be considered valid.
Participants can nominate one (1) frontliner for the INDIVIDUAL CATEGORY, or a group of frontliners (for example: restaurant crew, barangay officials, hospital nurses, etc.) for the GROUP CATEGORY (with a maximum of 50 people). Participants can also nominate themselves or their group.
In the nomination form, participants must explain why they chose to nominate the frontliner (group/individual) and why they deserve to receive a K-Healing Package from KCC.
The submission must be written in English and must not exceed 500 words. Nominators are required to include photos and they are encouraged to send videos to further support their entry. Only one entry per person is allowed.
Should the nominee be chosen, they will be sent a K-Healing Package from KCC. Nominators can select one (1) of the five (5) K-Healing Packages: K-Pop, K-Drama & Movie, K-Food, K-Language, and K-Beauty & Fashion, which all include exclusive goodies and merchandise from renowned Korean brands.
Choosing the frontliner
KCC will review each and every nomination, seeking the most heartfelt stories of inspiration, courage, and resilience; stories that embody the proud values of ‘bayanihan.’
For the Individual Category, KCC will select 10 nominees, while 15 for the Group Category.
The chosen nominees from the Individual Category will each receive one (1) K-Healing Package, while those selected from the Group Category will receive K-Healing packages based on the number of people in the group (maximum of 50 people).
Selected entries will be announced on November 7, 2020, at 5:00PM, through KCC’s official social media accounts. Selected nominees will also be notified via email and through the contact number provided in their nomination form. Selected nominees can expect to receive their K-Healing Packages between November 9-20, 2020.